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The 2nd IEEE International Workshop on Smart Data Pricing (SDP 2013)
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Demand for data in both wired and wireless broadband networks is doubling every year, forcing Internet Service Providers (ISPs) to use pricing as a congestion management tool. This changing landscape is evidenced by the elimination of flat-rate plans in favor of $10/GB overage fees in the US. Smart Data Pricing (SDP) will play a major role in the sustainability and future of mobile, broadband, and content. SDP can refer to (a) time/location/app/congestion dependent dynamic pricing, (b) usage based pricing with throttling/booster, (c) WiFi offloading/proactive caching, (d) two-sided pricing/sponsored content, (e) quota-aware content distribution, and any combination of the above. SDP can help create happier consumers/enterprise users, less congestion and better Quality of Experience, lower CapEx/OpEx, higher revenue/profit margin, less churn, more consumption and ad revenue to content/app providers. But all these require smart interfaces among pipe providers and content/app providers, effective user interface designs, and a combination of smart ideas, smart execution, and smart policy.
SDP 2013 will provide a multi-disciplinary platform for researchers in engineering, economics, and business, to exchange novel ideas to jointly address the challenges and opportunities presented by the recent explosive growth in demand for broadband data.